market research

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Research & Equitable Leadership Award Winners Announced (2021)
In its second annual year, we're proud to announce the 2021 Research & Equitable Leadership (REEL) award, honoring the 50 most influential corporate and agency insights leaders of the day....
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The Ultimate Guide to Virtual Qualitative Research
What is Qualitative Research? Qualitative research, according to the SAGE Handbook of Qualitative Research, is defined as a situated activity that locates the observer in the world. This interpretive...
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The New Holiday Shopping Landscape (Report)
This report excerpt is part of our monthly Remesh Live! series, where 100+ individuals participate in a Remesh conversation and share their thoughts on a range of topics from meal kit preferences to...
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Remesh Named in 2021’s INC 5000 List
Inc. magazine today revealed that Remesh ranked No. 630 on its annual Inc. 5000 list, one of the most respected rankings of the nation’s fastest-growing private companies. In the past, companies like...
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The Best & Worst of Corporate Social Responsibility Campaigns
We are living in an age of corporate apology. How can brands be genuine in taking social responsibility for a misfire? There's where corporate social responsibility campaigns come in. Examples:...
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Nike's Colin Kaepernick ad campaign: Yay or Nay?
Today’s youthful generation pays more attention than previous generations to what their favorite brands stand for before they make a purchase, so it has never been more critical for brands to be...
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5 Ways to Conduct Agile Ad Testing
Ad testing is the process of reviewing consumer responses, feedback, and actions to create the most effective ads. This process can also help advertisers understand if their campaigns will drive...
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How to Drive Organizational Change With User Generated Content in 2021
How to Drive Organizational Change With User Generated Content in 2021 User generated content (UGC) is becoming one of the most popular marketing tools to date. As this form of created content...
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Surprising Observations About the Future of Artificial Intelligence
At Remesh, we spend a lot of time thinking about artificial intelligence. How can we use it to help make our platform more intuitive? How can we fully understand the potential machine learning has to...
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New Market Research Services & Tools You Have to Use in 2021
More than any time in modern years, 2021 has turned out to be a year that marketers must look deeply into research tools; this is largely due to the impact of COVID-19 on the marketing landscape. It...