Remesh Blog

featured image
New Market Research Services & Tools You Have to Use in 2021
More than any time in modern years, 2021 has turned out to be a year that marketers must look deeply into research tools; this is largely due to the impact of COVID-19 on the marketing landscape. It...
feature image
Product Update: Launch Faster Conversations and Gain More Meaningful Insights
Our talented team has some new, exciting features to unveil. Our Spring updates are rooted in providing the speed to launch conversations even faster and easier than ever, while at the same time...
feature image
5 Ways to Build Brand Equity
The success of your brand can be measured in many ways, including traditional markers like revenue and market growth. One of the most powerful and difficult to achieve indicators of success, however,...

Market Research

feature image
New Market Research Services & Tools You Have to Use in 2021
More than any time in modern years, 2021 has turned out to be a year that marketers must look deeply into research tools; this is largely due to the impact of COVID-19 on the marketing landscape. It...
feature image
5 Ways to Build Brand Equity
The success of your brand can be measured in many ways, including traditional markers like revenue and market growth. One of the most powerful and difficult to achieve indicators of success, however,...
feature image
3 Types of Customer Insights That AI Will Change in 2021
The world of A.I. and consumer insights is dark and full of terrors. But, not really.  While technology develops rapidly, there’s still much more out there for us to discover about artificial...
feature image
5 Types of Market Segmentation & How To Use Them
Companies need stronger, faster, and cheaper insights. But how can an insight or marketing team divide their customer base up more precisely to accomplish this task? Cue, customer segmentation...
feature image
Online Focus Groups vs Traditional Focus Groups
Everything’s digital these days, and focus groups are no different. It’s not uncommon to see a family sitting at a restaurant all on their phones. Or a train full of quietly zoned out commuters...
feature image
100 Open-Ended Survey Questions for Effective Consumer Research
Because we live in a globalized economy, market trends and customer preferences constantly morph and change over time. This only leaves brands with (open-ended) questions about their customers. Among...

Artificial Intelligence

feature image
6 Digital Customer Experience Strategies for The Win
Digital Customer Experience: The TL;DR Digital customer experience (CX) - as opposed to the broad umbrella of customer experience - focuses specifically on the digital or online interactions between...
feature image
What AI-Assisted Election Polling Told Us About America In 2020
The 2020 Election now seems (mostly) over, but there is still much to learn. Did the mainstream pollsters get it wrong? Do they need to change their methodology? Was the outcome so different from...
feature image
4 AI-Driven Creative Testing Tools for Your Marketing Campaigns
Whether it's staying on top of trends, learning a “surefire” strategy, or downloading yet another Instagram update, it often feels like there is always something new to learn as a marketer. But with...
feature image
Using AI to Organize & Personalize Customer Data
By 2022, it’s predicted that 333 exabytes of data will be produced on the internet every month. To put that in perspective, some have speculated that all of the words ever spoken by humans equals...
feature image
5 Ways Voice Recognition Technology Sways Consumer Buying Behavior
Since Google released voice search for iPhones in 2008 - a move that popularized consumer use of voice technology for the first time, well before Siri - voice-recognition technology has seen...

Product Innovation

feature image
9 Experiential Retail Trends (and Case Studies)
Experiential retail is a series of practices that aim to improve the in-store experience for shoppers. Emerging trends, like the use of immersive realities, and other customer-centric shopping...
feature image
5 Common Myths About Agile Product Testing. Debunked.
Most companies – from startups to blue-chip corporations – have at some point attempted to adopt agile practices in order to transform at the organizational level. But, despite the Agile Manifesto’s...
feature image
Using Customer Discovery for New Product Development
This article is an excerpt of an eBook by ProductPlan. Products launch, products fail.  For some products, it may take years to find a fit in the market. And it’s often during that time products...
feature image
11 Most Innovative Sustainable Packaging Ideas
Sustainable packaging is the development and use of packaging that’s recyclable, reusable, and made from rapidly renewable resources or materials. This practice reduces the environmental impact and...
feature image
5 Steps to Innovation Management Success
Innovation management is the process of implementing a strategy around innovation. It involves creating conditions for growth and gives businesses the power to influence their innovation outcomes. ...

Employee Engagement

feature image
3 Key Case Studies for Successful Digital Transformation
Every organization is tasked with a decision to either innovate or go extinct. Because technology grows exponentially, advancements consistently serve as a driving force in the evolution of...
feature image
75 Employee Stats on the Future of Work
There’s no doubt that COVID-19 has fundamentally disrupted the way we live and work – whether through furlough, unemployment, or transitioning to work from home. And while the ongoing socio-economic...
feature image
4 Organizational Structures That Won't Hold Your Team Back
If the problem that's blocking your company from a successful transformation is organizational structure, it's time to take a look at some fresh ideas for governance at large.  While a collaborative...
feature image
COVID-19 and The Future of Work (A Round-Up)
Since COVID-19 fundamentally changed our work lives in late March, there has been an influx of content covering the topic. Although much of the content on the employee experience – from Zoom calls to...
feature image
How to Develop a Diversity & Inclusion Program from Scratch
An effective diversity and inclusion program can help companies become more competitive and profitable, and yet most organizations still struggle to get it right.  Why do so many diversity and...

Thought Leadership

feature image
Product Update: Launch Faster Conversations and Gain More Meaningful Insights
Our talented team has some new, exciting features to unveil. Our Spring updates are rooted in providing the speed to launch conversations even faster and easier than ever, while at the same time...
feature image
Powerful AI Tools for Deeper Consumer Engagement
This post was originally published on chiefmarketer.com. The coming year promises to be an exciting one in the world of artificial intelligence. AI-driven technology is developing exponentially,...
feature image
The Advantage of Artificial Intelligence in Market Research
  This post was originally published on Smartbrief.com. An issue across every sector, from market research to employee engagement and government relations, is how to truly understand large groups of...
feature image
Beyond Intelligence Augmentation: The Next Phase of AI & Market Research
 Advances in artificial intelligence are set to dramatically impact market research in the short term. Specifically, narrow AI will enable the automation of individual research tasks. During this...

Customer Feedback

feature image
4 Researcher-Approved Questionnaire Templates [Consumer Feedback]
Whether you’re a moderator looking to effectively facilitate a focus group, or an executive looking to tighten your understanding of market insights, a strong questionnaire is key to preparing for...
feature image
The ABC Strategy for Customer Feedback Management
Although there are multiple types of customer feedback, product feedback (whether for early-stage decisions or measuring established brand awareness) is often the most difficult and expensive type to...
feature image
Agile Alternatives to Customer Satisfaction Surveys
There are few things that strike more fear in the hearts of brands and businesses than savage customer reviews, especially on public domains like Yelp or Twitter. Worse still, most of the time...
feature image
How To Improve Customer Experience Using Customer Knowledge
In order to be competitive, your team must optimize the customer experience (CX) using the primary touchpoints in your customer journey. This is the best long-term strategy for developing customer...
feature image
3 Companies That Built Brand Loyalty (and How They Did It)
With online shopping and effortless access to information, brand loyalty can often seem to be in short supply. The numbers seem to tell the same story - 73% of US customers today are prepared to ...