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Remesh Blog

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Product Update: Introducing Remesh Flex & Analysis
Here at Remesh, the first quarter of 2022 has been full of exciting news! Most notably, our team has officially developed and launched a new asynchronous product offering: Remesh Flex. Flex has the...
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5 Types of Market Segmentation & How To Use Them in 2021
Breaking Down Market Segmentation Companies need stronger, faster, and cheaper insights. But how can an insight or marketing team divide their customer base up more precisely to accomplish this task?
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5 Common Mistakes When Designing Customer Feedback Surveys
Taking customer feedback surveys - and crafting them -  can be a drag for you and your customers. By avoiding this list of common mistakes, it’s easy to avoid skewing data with poorly written...

Market Research

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5 Types of Market Segmentation & How To Use Them in 2021
Breaking Down Market Segmentation Companies need stronger, faster, and cheaper insights. But how can an insight or marketing team divide their customer base up more precisely to accomplish this task?
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5 Best Practices for MRX Professionals, from MRX Professionals 
To better understand the impact of COVID-19 on the world of market research, we held a Remesh conversation with more than 100 qualitative and quantitative research professionals, across a range of...
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Trends in Digital Media, Advertising, & COVID-19 (Report)
This report excerpt is part of our monthly Remesh Live! series, where 100+ individuals participate in a Remesh conversation and share their thoughts on a range of topics from meal kit preferences to...
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A Toolkit for Transitioning to Virtual Customer Research
In the past few weeks, it has become clear that the spread of the COVID-19 pandemic will fundamentally change the way we live and work. The market research industry is not spared by this change.  In...
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3 Ways AI Will Change Market Research Tools Forever
Source: MIT Sloan Use of AI in Market Research Tools (Quick Facts)  Only 33% of consumers think they use AI-enabled technology. Realistically, some 77% of consumers actually use an AI-powered...
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Online Focus Groups vs Traditional Focus Groups
Differences between traditional and online focus groups Focus groups are no exception in today's world of digitalization. It’s not uncommon to see a family sitting at a restaurant all on their...

Artificial Intelligence

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Taking a Page From Politics: Local Campaigns at Scale
A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of personalization with practicality. Over the past two...
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6 Digital Customer Experience Strategies for The Win
Digital Customer Experience: The TL;DR Digital customer experience (CX) - as opposed to the broad umbrella of customer experience - focuses specifically on the digital or online interactions between...
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Mapping Out the Nonconscious to Understand Conscious Consumer Decisions
Reimagining technology’s role in market research. Beyond Freud The question of what drives human emotion fixates marketers and market researchers alike. The answer would unlock tremendous, continuous...
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The Morality of Market Research in the Age of Artificial Intelligence
As I plunged into the MR world, after a decade of working on computational physics and artificial intelligence, the first thing that struck me was the tremendous amount of technological overhang....
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AI’s Impact on Market Research: The Present
For decades, researchers have developed advanced methods which allow us to analyze quantitative data (think survey) in sophisticated ways; from clustering & factor models to predictive Bayesian...

Product Innovation

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Using Customer Discovery for New Product Development
This article is an excerpt of an eBook by ProductPlan. Products launch, products fail.  For some products, it may take years to find a fit in the market. And it’s often during that time products...
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11 Most Innovative Sustainable Packaging Ideas
Sustainable packaging is the development and use of packaging that’s recyclable, reusable, and made from rapidly renewable resources or materials. This practice reduces the environmental impact and...
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5 Steps to Innovation Management Success
Innovation management is the process of implementing a strategy around innovation. It involves creating conditions for growth and gives businesses the power to influence their innovation outcomes. ...
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Product Update: Improved Speed to Insights and Further Depth of Response
  In our most recent product updates webinar (hosted at the beginning of the fourth quarter) we shared all the latest enhancements that are now available to users in the Remesh platform. Over the...
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5 Incremental Innovation Strategies To Inspire Your Product
What’s the first thing that comes to mind when you think about the word “innovation?” Most of us probably drift towards cutting edge technology, like CRISPR’s increasing gene editing capabilities, or...

Employee Engagement

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Why Employee Engagement Matters and How to Measure It
  Unless you’ve been living under a rock (anything is possible in 2018), you’ve noticed the formation and power of a multitudfe of social movements around us. From #MeToo to Black Lives Matter, and...
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Employee Concerns About COVID-19 (Report)
The following article was written by Anthony Caputo (Vice President of People Operations at Remesh) and Patrick Hyland (Director of Research and Development at Mercer | Sirota). To review their full...
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75 Employee Stats on the Future of Work
There’s no doubt that COVID-19 has fundamentally disrupted the way we live and work – whether through furlough, unemployment, or transitioning to work from home. And while the ongoing socio-economic...
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Fostering Innovation Culture (in 3 Acts)
When it comes to innovation theory, there are two primary camps of thought in constant conflict. The first camp sees innovation as more art than science. It mandates that change originates with...
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8 Ways to Manage A Team Through Change
This article was originally published on Glassdoor. Change is constantly happening on your team and in business. Whether it’s new leadership, a reorganization, a merger, or acquisition, successfully...

Thought Leadership

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Beyond Intelligence Augmentation: The Next Phase of AI & Market Research
 Advances in artificial intelligence are set to dramatically impact market research in the short term. Specifically, narrow AI will enable the automation of individual research tasks. During this...
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Powerful AI Tools for Deeper Consumer Engagement
This post was originally published on chiefmarketer.com. The coming year promises to be an exciting one in the world of artificial intelligence. AI-driven technology is developing exponentially,...
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Remesh Wrapped: 2021 in Review
2021 was a year of unprecedented growth and change as every single industry around the world evolved to meet the needs of a rapidly shifting global business landscape. The insights industry – and...
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Can AI-Driven Research Steer Social Media’s Mental Health Crisis?
The amount of time we spend on social platforms keeps growing. And the experiences are increasingly sophisticated and immersive, making it harder for our brains to differentiate the real from the...
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Product Update: Launch Faster Conversations and Gain More Meaningful Insights
Our talented team has some new, exciting features to unveil. Our Spring updates are rooted in providing the speed to launch conversations even faster and easier than ever, while at the same time...

Customer Feedback

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5 Common Mistakes When Designing Customer Feedback Surveys
Taking customer feedback surveys - and crafting them -  can be a drag for you and your customers. By avoiding this list of common mistakes, it’s easy to avoid skewing data with poorly written...
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Voice of the Customer: Flashback to a Super Bowl Conversation
In today’s world, data moves quickly News spreads in an instant. Social media and digital news push breaking news to us wherever we are. But who talks back? Bulletin boards, comment threads, and...
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Agile Alternatives to Customer Satisfaction Surveys
There are few things that strike more fear in the hearts of brands and businesses than savage customer reviews, especially on public domains like Yelp or Twitter. Worse still, most of the time...
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4 Researcher-Approved Questionnaire Templates [Consumer Feedback]
Whether you’re a moderator looking to effectively facilitate a focus group, or an executive looking to tighten your understanding of market insights, a strong questionnaire is key to preparing for...
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How To Improve Customer Experience Using Customer Knowledge
In order to be competitive, your team must optimize the customer experience (CX) using the primary touchpoints in your customer journey. This is the best long-term strategy for developing customer...