In today's fast-paced world of data-driven decision-making, efficiency and precision are paramount. We understand that every moment counts when it comes to research, and that's why we introduced a...
In the fast-paced world of research and innovation, staying ahead of the curve is essential for success. As researchers, our role in shaping the trajectory of a project is paramount. However, with...
In a world hungry for data-based insights, the demand for rigorous employee research is on the rise. But conducting high-quality studies in today’s business environment is no easy task. Gathering...
In the fast-paced world of research and innovation, staying ahead of the curve is essential for success. As researchers, our role in shaping the trajectory of a project is paramount. However, with...
Transition signals focus on making qualitative research more accessible than ever while embracing groundbreaking AI technology. Remesh, the software company utilizing artificial intelligence (AI) to...
Because we live in a globalized economy, market trends and customer preferences constantly morph and change over time. This only leaves brands with (open-ended) questions about their customers. Among...
Breaking Down Market Segmentation Companies need stronger, faster, and cheaper insights. But how can an insight or marketing team divide their customer base up more precisely to accomplish this task?
To better understand the impact of COVID-19 on the world of market research, we held a Remesh conversation with more than 100 qualitative and quantitative research professionals, across a range of...
This report excerpt is part of our monthly Remesh Live! series, where 100+ individuals participate in a Remesh conversation and share their thoughts on a range of topics from meal kit preferences to...
A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of personalization with practicality. Over the past two...
Digital Customer Experience: The TL;DR Digital customer experience (CX) - as opposed to the broad umbrella of customer experience - focuses specifically on the digital or online interactions between...
Reimagining technology’s role in market research. Beyond Freud The question of what drives human emotion fixates marketers and market researchers alike. The answer would unlock tremendous, continuous...
As I plunged into the MR world, after a decade of working on computational physics and artificial intelligence, the first thing that struck me was the tremendous amount of technological overhang....
For decades, researchers have developed advanced methods which allow us to analyze quantitative data (think survey) in sophisticated ways; from clustering & factor models to predictive Bayesian...
This article is an excerpt of an eBook by ProductPlan. Products launch, products fail. For some products, it may take years to find a fit in the market. And it’s often during that time products...
Sustainable packaging is the development and use of packaging that’s recyclable, reusable, and made from rapidly renewable resources or materials. This practice reduces the environmental impact and...
Innovation management is the process of implementing a strategy around innovation. It involves creating conditions for growth and gives businesses the power to influence their innovation outcomes. ...
In our most recent product updates webinar (hosted at the beginning of the fourth quarter) we shared all the latest enhancements that are now available to users in the Remesh platform. Over the...
What’s the first thing that comes to mind when you think about the word “innovation?” Most of us probably drift towards cutting edge technology, like CRISPR’s increasing gene editing capabilities, or...
In a world hungry for data-based insights, the demand for rigorous employee research is on the rise. But conducting high-quality studies in today’s business environment is no easy task. Gathering...
In the last few years, there has been a surge in organizations adopting employee listening programs to gain a better understanding of their workforce and work environment. Considering the current...
What is an Employee Engagement Survey? One of the simplest and most effective ways to measure employee engagement within your organization is to distribute a survey (pulse surveys, open ended...
An effective diversity and inclusion program can help companies become more competitive and profitable, and yet most organizations still struggle to get it right. Why do so many diversity and...
Unless you’ve been living under a rock (anything is possible in 2018), you’ve noticed the formation and power of a multitudfe of social movements around us. From #MeToo to Black Lives Matter, and...
Generative AI is disrupting every industry and the Research industry is no exception. In particular, Large Language Models (LLMs) are fundamentally changing the way we gather and analyze data,...
Advances in artificial intelligence are set to dramatically impact market research in the short term. Specifically, narrow AI will enable the automation of individual research tasks. During this...
This post was originally published on chiefmarketer.com. The coming year promises to be an exciting one in the world of artificial intelligence. AI-driven technology is developing exponentially,...
2021 was a year of unprecedented growth and change as every single industry around the world evolved to meet the needs of a rapidly shifting global business landscape. The insights industry – and...
The amount of time we spend on social platforms keeps growing. And the experiences are increasingly sophisticated and immersive, making it harder for our brains to differentiate the real from the...
Taking customer feedback surveys - and crafting them - can be a drag for you and your customers. By avoiding this list of common mistakes, it’s easy to avoid skewing data with poorly written...
In today’s world, data moves quickly News spreads in an instant. Social media and digital news push breaking news to us wherever we are. But who talks back? Bulletin boards, comment threads, and...
There are few things that strike more fear in the hearts of brands and businesses than savage customer reviews, especially on public domains like Yelp or Twitter. Worse still, most of the time...
Whether you’re a moderator looking to effectively facilitate a focus group, or an executive looking to tighten your understanding of market insights, a strong questionnaire is key to preparing for...
In order to be competitive, your team must optimize the customer experience (CX) using the primary touchpoints in your customer journey. This is the best long-term strategy for developing customer...
