Remesh Blog

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5 Ways to Conduct Agile Ad Testing
Ad testing is the process of iterating on consumer responses, feedback, and behavior to create the most effective advertising. This process can also help advertisers understand the return on...
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Remesh Named 2020’s GRIT Top 30 Most Innovative MRX Company
Over the past decade, the GRIT Top 50 Report has evaluated company innovation within the market research industry. Each year, GRIT measures how market research suppliers and clients are leveraging...
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Using AI to Organize & Personalize Customer Data
By 2022, it’s predicted that 333 exabytes of data will be produced on the internet every month. To put that in perspective, some have speculated that all of the words ever spoken by humans equals...

Market Research

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5 Ways to Conduct Agile Ad Testing
Ad testing is the process of iterating on consumer responses, feedback, and behavior to create the most effective advertising. This process can also help advertisers understand the return on...
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5 Best Practices for MRX Professionals, from MRX Professionals 
To better understand the impact of COVID-19 on the world of market research, we held a Remesh conversation with more than 100 qualitative and quantitative research professionals, across a range of...
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Trends in Digital Media, Advertising, & COVID-19 (Report)
This report excerpt is part of our monthly Remesh Live! series, where 100+ individuals participate in a Remesh conversation and share their thoughts on a range of topics from meal kit preferences to...
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A Toolkit for Transitioning to Virtual Customer Research
In the past few weeks, it has become clear that the spread of the COVID-19 pandemic will fundamentally change the way we live and work. The market research industry is not spared by this change.  In...
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The 12 Agile Principles Reimagined for Market Research
Derived from the Agile Manifesto, the 12 Agile Principles have served as the foundation of all Agile frameworks over the past twenty years. David Tuffy, Remesh’s VP of Product, talks about how we...
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3 Key Takeaways from Quirks Brooklyn 2020
Earlier this week, the Remesh team had the pleasure of exhibiting and presenting at Quirks Brooklyn 2020, one of the largest events for market research and insights professionals all over the world....

Artificial Intelligence

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Using AI to Organize & Personalize Customer Data
By 2022, it’s predicted that 333 exabytes of data will be produced on the internet every month. To put that in perspective, some have speculated that all of the words ever spoken by humans equals...
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5 Ways Voice Recognition Technology Sways Consumer Buying Behavior
Since Google released voice search for iPhones in 2008 - a move that popularized consumer use of voice technology for the first time, well before Siri - voice-recognition technology has seen...
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Natural Language Processing Applications in Market Research
  In order to understand what your customers think about your brand, some sort of textual analysis is often required. Whether it be reviews on Yelp, press about your company, or even focus groups for...
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Top 11 A.I. Ethics Dilemmas Affecting Tech Right Now
  The time to talk about ethical issues in A.I. is now. While machine learning is not a new tech development, the ethical questions and dilemmas surrounding artificial intelligence are at their...
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Taking a Page From Politics: Local Campaigns at Scale
A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of personalization with practicality. Over the past two...

Product Innovation

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5 Common Myths About Agile Product Testing. Debunked.
Most companies – from startups to blue-chip corporations – have at some point attempted to adopt agile practices in order to transform at the organizational level. But, despite the Agile Manifesto’s...
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Using Customer Discovery for New Product Development
This article is an excerpt of an eBook by ProductPlan. Products launch, products fail.  For some products, it may take years to find a fit in the market. And it’s often during that time products...
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11 Most Innovative Sustainable Packaging Ideas
Sustainable packaging is the development and use of packaging that’s recyclable, reusable, and made from rapidly renewable resources or materials. This practice reduces the environmental impact and...
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5 Steps to Innovation Management Success
Innovation management is the process of implementing a strategy around innovation. It involves creating conditions for growth and gives businesses the power to influence their innovation outcomes. ...
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4 Ways To Lengthen Your Product’s Life Cycle
Constantly evolving technology and changing consumer tastes mean today’s companies must be better than ever at developing new products and managing established ones. Understanding the various stages...

Employee Engagement

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COVID-19 and The Future of Work (A Round-Up)
Since COVID-19 fundamentally changed our work lives in late March, there has been an influx of content covering the topic. Although much of the content on the employee experience – from Zoom calls to...
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How to Develop a Diversity & Inclusion Program from Scratch
An effective diversity and inclusion program can help companies become more competitive and profitable, and yet most organizations still struggle to get it right.  Why do so many diversity and...
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Digital Transformation Trends in 2020 (Report)
This report excerpt is part of our monthly Remesh Live! series, where 100+ individuals participate in a Remesh conversation and share their thoughts on a range of topics from meal kit preferences to...
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Employee Concerns About COVID-19 (Report)
The following article was written by Anthony Caputo (Vice President of People Operations at Remesh) and Patrick Hyland (Director of Research and Development at Mercer | Sirota). To review their full...
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Fostering Innovation Culture (in 3 Acts)
When it comes to innovation theory, there are two primary camps of thought in constant conflict. The first camp sees innovation as more art than science. It mandates that change originates with...

Customer Experience

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How To Improve Customer Experience Using Customer Knowledge
In order to be competitive, your team must optimize the customer experience (CX) using the primary touchpoints in your customer journey. This is the best long-term strategy for developing customer...
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9 Experiential Retail Trends (and Case Studies)
Experiential retail is a series of practices that aim to improve the in-store experience for shoppers. Emerging trends, like the use of immersive realities, and other customer-centric shopping...
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6 Strategies To Hack The Consumer Decision-Making Process
If you’ve ever picked up a marketing textbook, or attended a Marketing 101 lecture, you’ve definitely heard of the consumer decision-making process. In fact, the five step model that we’re all...
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3 Customer Experience Management Strategies For Strengthening Consumer Relationships
Growing up, some of my earliest lessons in customer experience (and patience) came from agonizing hours on calls with a customer service hotline. Clutching the handset, I listened to the same...
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5 Ways Voice Recognition Technology Sways Consumer Buying Behavior
Since Google released voice search for iPhones in 2008 - a move that popularized consumer use of voice technology for the first time, well before Siri - voice-recognition technology has seen...

Customer Feedback

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Agile Alternatives to Customer Satisfaction Surveys
There are few things that strike more fear in the hearts of brands and businesses than savage customer reviews, especially on public domains like Yelp or Twitter. Worse still, most of the time...
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3 Companies That Built Brand Loyalty (and How They Did It)
With online shopping and effortless access to information, brand loyalty can often seem to be in short supply. The numbers seem to tell the same story - 73% of US customers today are prepared to ...
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5 Ways Voice Recognition Technology Sways Consumer Buying Behavior
Since Google released voice search for iPhones in 2008 - a move that popularized consumer use of voice technology for the first time, well before Siri - voice-recognition technology has seen...
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4 Tips to Improve Email Survey Response Rates
  Following the trend of today’s marketers, you’re likely trying to better understand your customers. Although creating surveys has become a chief strategy in identifying your customer profile,...
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How to Gather Customer Feedback Through Email Marketing
This is a contributor post. To write for Remesh, reach out to emily@remesh.ai. Why Is Customer Feedback Important? Still wondering whether your latest product will take off? You might be two or...