Remesh Blog

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11 Most Innovative Sustainable Packaging Ideas
Sustainable packaging is the development and use of packaging that’s recyclable, reusable, and made from rapidly renewable resources or materials. This practice reduces the environmental impact and...
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9 Experiential Retail Trends (and Case Studies)
Experiential retail is a series of practices that aim to improve the in-store experience for shoppers. Emerging trends, like the use of immersive realities, and other customer-centric shopping...
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5 Steps to Innovation Management Success
Innovation management is the process of implementing a strategy around innovation. It involves creating conditions for growth and gives businesses the power to influence their innovation outcomes. ...

Market Research

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100 Open-Ended Survey Questions for Effective Market Research
Because we live in a globalized economy, market trends and customer preferences constantly morph and change over time. This only leaves brands with (open-ended) questions about their customers. Among...
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5 CPG Industry Trends to Watch in 2020
The world of consumer packaged goods (CPG) is transforming. In order to stay relevant in the industry and work to beat out your product's competition, you’ll need to stay on top of CPG industry...
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5 Types of Market Segmentation & How To Use Them
Companies need stronger, faster, and cheaper insights. But how can an insights or marketing team divide their customer base up more precisely to accomplish this task? Cue, market segmentation. While...

Artificial Intelligence

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5 Ways Voice Recognition Technology Sways Consumer Buying Behavior
Since Google released voice search for iPhones in 2008 - a move that popularized consumer use of voice technology for the first time, well before Siri - voice-recognition technology has seen...
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Natural Language Processing Applications in Market Research
    In order to understand what your customers think about your brand, some sort of textual analysis is often required. Whether it be reviews on Yelp, press about your company, or even focus groups...
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Top 11 A.I. Ethics Dilemmas Affecting Tech Right Now
Interested in the moral consequences of artificial intelligence? RSVP for Morality of A.I. in Market Research, a talk on the moral consequences of unbridled A.I. in market research and its...
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Taking a Page From Politics: Local Campaigns at Scale
A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of personalization with practicality. Over the past two...
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Powerful AI Tools for Deeper Consumer Engagement
This post was originally published on chiefmarketer.com. The coming year promises to be an exciting one in the world of artificial intelligence. AI-driven technology is developing exponentially,...

Product Innovation

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11 Most Innovative Sustainable Packaging Ideas
Sustainable packaging is the development and use of packaging that’s recyclable, reusable, and made from rapidly renewable resources or materials. This practice reduces the environmental impact and...
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5 Steps to Innovation Management Success
Innovation management is the process of implementing a strategy around innovation. It involves creating conditions for growth and gives businesses the power to influence their innovation outcomes. ...
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4 Ways To Stretch Your Product’s Life Cycle
Constantly evolving technology and changing consumer tastes mean today’s companies must be better than ever at developing new products and managing established ones. Understanding the various stages...
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5 Incremental Innovation Strategies To Inspire Your Product
Incremental innovation is a series of small improvements made to a company's existing products or services. These developments help improve efficiency, productivity and competitive differentiation....
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3 Agile Concept Testing Strategies For Your Brand
  According to a survey conducted by McKinsey, more than 25% of total revenue and profits across industries are generated by the launch of new products. Yet, the launching of a new product or...

Employee Engagement

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7 Organizational Change Management Frameworks That Stick
Organizational change management (OCM) is a framework for managing the effect of new business processes or changes in organizational and cultural structures. Overall, OCM addresses the people side of...
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How To Implement A.I. in Human Capital Management Processes
    Human capital management (HCM) is one of many company functions that are evolving with the implementation of artificial intelligence (A.I.). As the industry evolves in the wake of new tech, human...
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100 Open-Ended Employee Engagement Survey Questions
Employee engagement surveys measure and assess motivation and engagement at work. These surveys also gauge employee thoughts and attitudes towards the scope of work and the overall office environment.
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How AI is Transforming the Employee Experience in 2019
“To use AI or not to use AI, that is the question” -- something Shakespeare might have pondered if he was Head of HR in today’s tech-savvy world. In recent years, many industries are looking into AI...

Customer Experience

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9 Experiential Retail Trends (and Case Studies)
Experiential retail is a series of practices that aim to improve the in-store experience for shoppers. Emerging trends, like the use of immersive realities, and other customer-centric shopping...
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6 Strategies To Hack The Consumer Decision-Making Process
If you’ve ever picked up a marketing textbook, or attended a Marketing 101 lecture, you’ve definitely heard of the consumer decision-making process. In fact, the five step model that we’re all...
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3 Customer Experience Management Strategies For Winning the Relationship Era
Growing up, some of my earliest lessons in customer experience (and patience) came from agonizing hours on calls with a customer service hotline. Clutching the handset, I listened to the same...
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Mapping Out the Nonconscious to Understand Conscious Consumer Decisions
Reimagining technology’s role in market research. Beyond Freud The question of what drives human emotion fixates marketers and market researchers alike. The answer would unlock tremendous, continuous...

Customer Feedback

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4 Tips to Improve Email Survey Response Rates
  Following the trend of today’s marketers, you’re likely trying to better understand your customers. Although creating surveys has become a chief strategy in identifying your customer profile,...
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How to Gather Customer Feedback Through Email Marketing
This is a contributing post from a guest writer. We’re always searching for brilliant writers and marketers to share their knowledge and experience with our readers. Think you have what it takes?...
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Where To Find Customer Feedback In 8 Unique Places
A happy customer is a loyal customer. But before we get to loyalty, growth, increased ROI, and the works - when was the last time your customers told you they were happy? Research by thinkJar’s CEO...
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Customer Feedback Management: The ABC Process
Customer Feedback Management (CFM) Quick Facts A "totally satisfied customer" contributes 2.6x as much revenue as a "somewhat satisfied customer," and can influence a customer's lifetime value....
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5 Common Mistakes When Designing Customer Feedback Surveys
Taking customer feedback surveys - and crafting them -  can be a drag for you and your customers. By avoiding this list of common mistakes, it’s easy to avoid skewing data with poorly written...