Post of "Sarah Lim"

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Nike's Colin Kaepernick ad campaign: Yay or Nay?
Today’s youthful generation pays more attention than previous generations to what their favorite brands stand for before they make a purchase, so it has never been more critical for brands to be...
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What is Digital Customer Experience? 6 Ways To Do It Right.
  What is Digital Customer Experience (CX)?  Digital customer experience (CX) - as opposed to the broad umbrella of customer experience - focuses specifically on the digital or online interactions...
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Where To Find Customer Feedback In 8 Unique Places
A happy customer is a loyal customer. But before we get to loyalty, growth, increased ROI, and the works - when was the last time your customers told you they were happy? Research by thinkJar’s CEO...
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How AI is Transforming the Employee Experience in 2019
“To use AI or not to use AI, that is the question” -- something Shakespeare might have pondered if he was Head of HR in today’s tech-savvy world. In recent years, many industries are looking into AI...
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3 Types of Consumer Insights That A.I. Will Change in 2020
The world of A.I. and consumer insights is dark and full of terrors. But, not really.  While technology develops at a rapid pace, there’s still much more out there for us to discover about...
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3 Common Market Research Blunders to Avoid
In many ways, effective market research demands an immense amount of precision in both business and competitive strategy analysis. Every step in your research approach should be accurate, in order to...
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4 Employee Recognition Ideas (And Reasons To Celebrate)
Remember the last time someone told you what a great job you were doing? You felt all warm and fuzzy inside, like you could conquer the world. (No, really think about it, and savor that moment of...
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3 Core Ways to Improve Employee Satisfaction
Monday Funday! --  said nobody ever. Are you chugging down cup after cup of coffee just to get through work every Monday?  We won’t deny it -- work can get really dreary on some days, and even the...