Post of "Sarah Lim"

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Nike's Colin Kaepernick ad campaign: Yay or Nay?
Today’s youthful generation pays more attention than previous generations to what their favorite brands stand for before they make a purchase, so it has never been more critical for brands to be...
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What is Digital Customer Experience? 6 Ways To Do It Right.
With an increasing number of customer journey tools available online, the difference between digital and physical customer experience (CX) looks more like one path than two. Digital channels are...
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Where To Find Customer Feedback In 8 Unique Places
A happy customer is a loyal customer. But before we get to loyalty, growth, increased ROI, and the works - when was the last time your customers told you they were happy? Research by thinkJar’s CEO...
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How AI is Transforming the Employee Experience in 2019
“To use AI or not to use AI, that is the question” -- something Shakespeare might have pondered if he was Head of HR in today’s tech-savvy world. In recent years, many industries are looking into AI...
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3 Massive Ways AI is Changing Consumer Insights in 2019
If you spent 2018 cracking up at Alexa’s response to “Where can I hide a body?” (hint: it’s a telltale one!), we have some good news! In the world of AI, 2019 will be no less exciting. While...
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The Most Common Market Research Blunders to Avoid
“Arrrrrrrgh!! Just what is wrong with my new marketing campaign? I swear I did everything right for this -- everything!” Does this sound like a cry you or your colleagues resonate with? Well, my...
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3 Tech Tools To Inspire Employee Recognition Ideas
Remember the last time someone told you what a great job you were doing? You felt all warm and fuzzy inside, like you could conquer the world. (No, really think about it, and savor that moment of...
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3 Core Ways to Boost Employee Satisfaction
  Monday Funday! --  said nobody ever. Are you chugging down cup after cup of coffee just to get through work every Monday?  Unfortunately this is a common feeling in today’s modern work environment.