Qualitative research is a market research method of collecting information about a person’s motivations, thoughts, and attitudes toward a product or ad. Often thought of through the lens of impressions, opinions, and views, qualitative research brings depth to data collection analysis by providing context.
Interested in the moral consequences of artificial intelligence? RSVP for Morality of A.I. in Market Research, a talk on the moral consequences of unbridled A.I. in market research and its unpredictable secondary effects.
Although there are multiple types of customer feedback, product feedback (whether for early-stage decisions or measuring established brand awareness) is often the most difficult and expensive type to collect. The ABC Strategy can make that process more clearly defined, and actionable.
Increasing your customer retention rate has a direct correlation to ROI. But where to begin? Start by increasing customer engagement with these 4 steps.