Post of "Emily Smith"

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The ABC Strategy for Customer Feedback Management
Although there are multiple types of customer feedback, product feedback (whether for early-stage decisions or measuring established brand awareness) is often the most difficult and expensive type to...
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4 Organizational Structures That Won't Hold Your Team Back
If the problem that's blocking your company from a successful transformation is organizational structure, it's time to take a look at some fresh ideas for governance at large.  While a collaborative...
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5 Types of Market Segmentation & How To Use Them
Companies need stronger, faster, and cheaper insights. But how can an insights or marketing team divide their customer base up more precisely to accomplish this task? Cue, customer segmentation...
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7 Organizational Change Management Frameworks That Stick
In any business environment, change happens. Let’s rephrase: In any business environment, change should happen. It shows you're committed to the kind of growth and evolution it takes to stay modern,...
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100 Open-Ended Employee Engagement Survey Questions
What is an Employee Engagement Survey? One of the simplest and most effective ways to measure employee engagement within your organization is to distribute a survey (pulse surveys, open ended...
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4 Tips to Improve Email Survey Response Rates
  Following the trend of today’s marketers, you’re likely trying to better understand your customers. Although creating surveys has become a chief strategy in identifying your customer profile,...
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The Ultimate Guide to Conducting Online Qualitative Research
Qualitative research is a research method of collecting information about a person’s motivations, thoughts, and attitudes toward a product or ad. Although qual research can be conducted in-person...
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Top 11 A.I. Ethics Dilemmas Affecting Tech Right Now
  The time to talk about ethical issues in A.I. is now. While machine learning is not a new tech development, the ethical questions and dilemmas surrounding artificial intelligence are at their...
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4 Ways To Drive ROI By Increasing Customer Retention Rates
Increasing your customer retention rate has a direct correlation to ROI. But where to begin? Start by increasing customer engagement with these 4 steps. Customer Retention Strategies What’s the...