Post of "Emily Smith"

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7 Organizational Change Management Frameworks That Stick
Organizational change management (OCM) is a framework for managing the effect of new business processes or changes in organizational and cultural structures. Overall, OCM addresses the people side of...
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5 Types of Market Segmentation & How To Use Them
Companies need stronger, faster, and cheaper insights. But how can an insights or marketing team divide their customer base up more precisely to accomplish this task? Cue, market segmentation. While...
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100 Open-Ended Employee Engagement Survey Questions
Employee engagement surveys measure and assess motivation and engagement at work. These surveys also gauge employee thoughts and attitudes towards the scope of work and the overall office environment.
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4 Tips to Improve Email Survey Response Rates
  Following the trend of today’s marketers, you’re likely trying to better understand your customers. Although creating surveys has become a chief strategy in identifying your customer profile,...
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What is Qualitative Research?
  Qualitative research is a primary market research method of collecting information about a person’s motivations, thoughts, and attitudes toward a product or ad. What is Qualitative Research? Often...
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Top 11 A.I. Ethics Dilemmas Affecting Tech Right Now
Interested in the moral consequences of artificial intelligence? RSVP for Morality of A.I. in Market Research, a talk on the moral consequences of unbridled A.I. in market research and its...
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Customer Feedback Management: The ABC Process
Customer Feedback Management (CFM) Quick Facts A "totally satisfied customer" contributes 2.6x as much revenue as a "somewhat satisfied customer," and can influence a customer's lifetime value....
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4 Ways To Drive ROI By Increasing Customer Retention Rates
Increasing your customer retention rate has a direct correlation to ROI. But where to begin? Start by increasing customer engagement with these 4 steps. Customer Retention Strategies What’s the...