Post of "Emily Smith"

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7 Organizational Change Management Frameworks That Stick
Organizational change management (OCM) is a framework for managing the effect of new business processes or changes in organizational and cultural structures. Overall, OCM addresses the people side of...
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5 Types of Market Segmentation & How To Use Them
Market segmentation enables a business to conduct strong market research into customers. It reveals insight into customer experience, innovative product development approaches, suggestions of...
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100 Open-Ended Employee Engagement Survey Questions
What is an Employee Engagement Survey? One of the simplest and most effective ways to measure employee engagement within your organization is to distribute a survey (pulse surveys, open ended...
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4 Tips to Improve Email Survey Response Rates
  Following the trend of today’s marketers, you’re likely trying to better understand your customers. Although creating surveys has become a chief strategy in identifying your customer profile,...
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What is Qualitative Research?
  Qualitative research is a primary market research method of collecting information about a person’s motivations, thoughts, and attitudes toward a product or ad. What is Qualitative Research? Often...
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Top 11 A.I. Ethics Dilemmas Affecting Tech Right Now
Interested in the moral consequences of artificial intelligence? RSVP for Morality of A.I. in Market Research, a talk on the moral consequences of unbridled A.I. in market research and its...
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Customer Feedback Management: The ABC Process
Customer Feedback Management (CFM) Quick Facts A "totally satisfied customer" contributes 2.6x as much revenue as a "somewhat satisfied customer," and can influence a customer's lifetime value....
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4 Ways To Drive ROI By Increasing Customer Retention Rates
Increasing your customer retention rate has a direct correlation to ROI. But where to begin? Start by increasing customer engagement with these 4 steps. Customer Retention Strategies What’s the...