Post of "Emily Smith"

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5 Types of Market Segmentation & How To Use Them
Companies need stronger, faster, and cheaper insights. But how can an insights or marketing team divide their customer base up more precisely to accomplish this task? Cue, customer segmentation...
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7 Organizational Change Management Frameworks That Stick
In any business environment, change happens. Let’s rephrase: In any business environment, change should happen. It shows you're committed to the kind of growth and evolution it takes to stay modern,...
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100 Open-Ended Employee Engagement Survey Questions
What is an Employee Engagement Survey? One of the simplest and most effective ways to measure employee engagement within your organization is to distribute a survey (pulse surveys, open ended...
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4 Tips to Improve Email Survey Response Rates
  Following the trend of today’s marketers, you’re likely trying to better understand your customers. Although creating surveys has become a chief strategy in identifying your customer profile,...
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The Ultimate Guide to Conducting Online Qualitative Research
Online qualitative research is a primary research method of collecting information about a person’s motivations, thoughts, and attitudes toward a product or ad – digitally. Although qual research can...
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Top 11 A.I. Ethics Dilemmas Affecting Tech Right Now
  The time to talk about ethical issues in A.I. is now. While machine learning is not a new tech development, the ethical questions and dilemmas surrounding artificial intelligence are at their...
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Customer Feedback Management: The ABC Process
Customer Feedback Management (CFM) Quick Facts A "totally satisfied customer" contributes 2.6x as much revenue as a "somewhat satisfied customer," and can influence a customer's lifetime value....
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4 Ways To Drive ROI By Increasing Customer Retention Rates
Increasing your customer retention rate has a direct correlation to ROI. But where to begin? Start by increasing customer engagement with these 4 steps. Customer Retention Strategies What’s the...