What is an Employee Engagement Survey? One of the simplest and most effective ways to measure employee engagement within your organization is to distribute a survey (pulse surveys, open ended...
Breaking Down Market Segmentation Companies need stronger, faster, and cheaper insights. But how can an insight or marketing team divide their customer base up more precisely to accomplish this task?...
Whether you’re a moderator looking to effectively facilitate a focus group, or an executive looking to tighten your understanding of market insights, a strong questionnaire is key to preparing for...
Change in business is inevitable. Let’s rephrase: In any business environment, change should happen. It shows you're committed to the kind of growth and evolution it takes to stay modern, relevant,...
What is Qualitative Research? Qualitative research, according to the SAGE Handbook of Qualitative Research, is defined as a situated activity that locates the observer in the world. This interpretive...
Although there are multiple types of customer feedback, product feedback (whether for early-stage decisions or measuring established brand awareness) is often the most difficult and expensive type to...
If the problem that's blocking your company from a successful transformation is organizational structure, it's time to take a look at some fresh ideas for governance at large. While a collaborative...
Following the trend of today’s marketers, you’re likely trying to better understand your customers. Although creating surveys has become a chief strategy in identifying your customer profile,...
The time to talk about ethical issues in A.I. is now. While machine learning is not a new tech development, the ethical questions and dilemmas surrounding artificial intelligence are at their...
Increasing your customer retention rate has a direct correlation to ROI. But where to begin? Start by increasing customer engagement with these 4 steps. Customer Retention Strategies What’s the...
