product innovation

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5 Common Myths About Agile Product Testing. Debunked.
Most companies – from startups to blue-chip corporations – have at some point attempted to adopt agile practices in order to transform at the organizational level. But, despite the Agile Manifesto’s...
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Using Customer Discovery for New Product Development
This article is an excerpt of an eBook by ProductPlan. Products launch, products fail.  For some products, it may take years to find a fit in the market. And it’s often during that time products...
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11 Most Innovative Sustainable Packaging Ideas
Sustainable packaging is the development and use of packaging that’s recyclable, reusable, and made from rapidly renewable resources or materials. This practice reduces the environmental impact and...
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5 Steps to Innovation Management Success
Innovation management is the process of implementing a strategy around innovation. It involves creating conditions for growth and gives businesses the power to influence their innovation outcomes. ...
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4 Ways To Lengthen Your Product’s Life Cycle
Constantly evolving technology and changing consumer tastes mean today’s companies must be better than ever at developing new products and managing established ones. Understanding the various stages...
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5 Incremental Innovation Strategies To Inspire Your Product
Interested in expediting your product innovation roadmap? Launch your product in no time with our phase-gate model checklist. What’s the first thing...
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3 Qualitative Concept Testing Case Studies & Methods
More than 25% of total revenue and profits across industries are generated by the launch of new products. Yet, the new product launches are often difficult or unsuccessful. Less than half of all...
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Product-Market Fit For Corporate Brands
There comes a time in the growth of a company where it sits at the crest of success. Reaching the cruising altitude above your competitors, rolling out products into the market as fast as your...