Post of "Kevan Chew"

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10 Executives Recommend Employee Retention Strategies
For every company, talented employees are just like great perfume - everybody benefits from their presence, and you want that pleasant fragrance to last as long as possible. But just like perfume,...
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9 Experiential Retail Trends (and Case Studies)
Experiential retail is a series of practices that aim to improve the in-store experience for shoppers. Emerging trends, like the use of immersive realities, and other customer-centric shopping...
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3 Companies That Built Brand Loyalty (and How They Did It)
With online shopping and effortless access to information, brand loyalty can often seem to be in short supply. The numbers seem to tell the same story - 73% of US customers today are prepared to ...
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6 Strategies To Hack The Consumer Decision-Making Process
If you’ve ever picked up a marketing textbook, or attended a Marketing 101 lecture, you’ve definitely heard of the consumer decision-making process. In fact, the five step model that we’re all...
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5 Incremental Innovation Strategies To Inspire Your Product
Interested in expediting your product innovation roadmap? Launch your product in no time with our phase-gate model checklist. What’s the first thing...
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100 Open-Ended Survey Questions for Effective Market Research
Because we live in a globalized economy, market trends and customer preferences constantly morph and change over time. This only leaves brands with (open-ended) questions about their customers. Among...
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3 Customer Experience Management Strategies For Winning the Relationship Era
Growing up, some of my earliest lessons in customer experience (and patience) came from agonizing hours on calls with a customer service hotline. Clutching the handset, I listened to the same...
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3 Agile Concept Testing Strategies For Your Brand
According to a survey conducted by McKinsey, more than 25% of total revenue and profits across industries are generated by the launch of new products. Yet, the launching of a new product is often...