Post of "Kevan Chew"

feature image
9 Experiential Retail Trends (and Case Studies)
Experiential retail is a series of practices that aim to improve the in-store experience for shoppers. Emerging trends, like the use of immersive realities, and other customer-centric shopping...
feature image
3 Companies That Built Brand Loyalty (and How They Did It)
With online shopping and effortless access to information, brand loyalty can often seem to be in short supply. The numbers seem to tell the same story - 73% of US customers today are prepared to ...
feature image
6 Strategies To Hack The Consumer Decision-Making Process
If you’ve ever picked up a marketing textbook, or attended a Marketing 101 lecture, you’ve definitely heard of the consumer decision-making process. In fact, the five step model that we’re all...
feature image
5 Incremental Innovation Strategies To Inspire Your Product
Incremental innovation is a series of small improvements made to a company's existing products or services. These developments help improve efficiency, productivity and competitive differentiation....
feature image
100 Open-Ended Survey Questions for Effective Market Research
Because we live in a globalized economy, market trends and customer preferences constantly morph and change over time. This only leaves brands with (open-ended) questions about their customers. Among...
feature image
3 Customer Experience Management Strategies For Winning the Relationship Era
Growing up, some of my earliest lessons in customer experience (and patience) came from agonizing hours on calls with a customer service hotline. Clutching the handset, I listened to the same...
feature image
3 Agile Concept Testing Strategies For Your Brand
  According to a survey conducted by McKinsey, more than 25% of total revenue and profits across industries are generated by the launch of new products. Yet, the launching of a new product or...