Post of "Kevan Chew"

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5 Common Myths About Agile Product Testing. Debunked.
Most companies – from startups to blue-chip corporations – have at some point attempted to adopt agile practices in order to transform at the organizational level. But, despite the Agile Manifesto’s...
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Agile Frameworks for Small and Large Research Teams
Almost 20 years have passed since the original Agile Manifesto was drafted at the now legendary meeting in Snowbird, Utah in early 2001. Today, as organizations seek to rapidly innovate, test new...
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Agile Alternatives to Customer Satisfaction Surveys
There are few things that strike more fear in the hearts of brands and businesses than savage customer reviews, especially on public domains like Yelp or Twitter. Worse still, most of the time...
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10 Executives Recommend Employee Retention Strategies
For every company, talented employees are just like great perfume - everybody benefits from their presence, and you want that pleasant fragrance to last as long as possible. But just like perfume,...
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9 Experiential Retail Trends (and Case Studies)
Experiential retail is a series of practices that aim to improve the in-store experience for shoppers. Emerging trends, like the use of immersive realities, and other customer-centric shopping...
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3 Companies That Built Brand Loyalty (and How They Did It)
With online shopping and effortless access to information, brand loyalty can often seem to be in short supply. The numbers seem to tell the same story - 73% of US customers today are prepared to ...
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6 Strategies To Hack The Consumer Decision-Making Process
If you’ve ever picked up a marketing textbook, or attended a Marketing 101 lecture, you’ve definitely heard of the consumer decision-making process. In fact, the five step model that we’re all...
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5 Incremental Innovation Strategies To Inspire Your Product
What’s the first thing that comes to mind when you think about the word “innovation?” Most of us probably drift towards cutting edge technology, like CRISPR’s increasing gene editing capabilities, or...
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100 Open-Ended Survey Questions for Effective Market Research
Because we live in a globalized economy, market trends and customer preferences constantly morph and change over time. This only leaves brands with (open-ended) questions about their customers. Among...
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3 Customer Experience Management Strategies For Strengthening Consumer Relationships
Growing up, some of my earliest lessons in customer experience (and patience) came from agonizing hours on calls with a customer service hotline. Clutching the handset, I listened to the same...