Request a Demo
menu icon close icon

Post of "Kevan Chew"

feature image
100 Open-Ended Survey Questions for Effective Consumer Research
Because we live in a globalized economy, market trends and customer preferences constantly morph and change over time. This only leaves brands with (open-ended) questions about their customers. Among...
feature image
Agile Frameworks for Small and Large Research Teams
Almost 20 years have passed since 17 software development practitioners drafted the original Agile Manifesto at the now legendary meeting in Snowbird, Utah, in early 2001. Today, as organizations...
feature image
Agile Alternatives to Customer Satisfaction Surveys
There are few things that strike more fear in the hearts of brands and businesses than savage customer reviews, especially on public domains like Yelp or Twitter. Worse still, most of the time...
feature image
10 Executives Recommend Employee Retention Strategies
For every company, talented employees are just like great perfume - everybody benefits from their presence, and you want that pleasant fragrance to last as long as possible. But just like perfume,...
feature image
3 Companies That Built Brand Loyalty (and How They Did It)
With online shopping and effortless access to information, brand loyalty can often seem to be in short supply. The numbers seem to tell the same story - 73% of US customers today are prepared to ...
feature image
6 Strategies To Hack The Consumer Decision-Making Process
If you’ve ever picked up a marketing textbook, or attended a Marketing 101 lecture, you’ve definitely heard of the consumer decision-making process. In fact, the five step model that we’re all...
feature image
5 Incremental Innovation Strategies To Inspire Your Product
What’s the first thing that comes to mind when you think about the word “innovation?” Most of us probably drift towards cutting edge technology, like CRISPR’s increasing gene editing capabilities, or...
feature image
3 Customer Experience Management Strategies For Strengthening Consumer Relationships
Growing up, some of my earliest lessons in customer experience (and patience) came from agonizing hours on calls with a customer service hotline. Clutching the handset, I listened to the same...
feature image
3 Qualitative Concept Testing Case Studies & Methods
More than 25% of total revenue and profits across industries are generated by the launch of new products. Yet, the new product launches are often difficult or unsuccessful. Less than half of all...
feature image
5 Common Myths About Agile Product Testing. Debunked.
Most companies – from startups to blue-chip corporations – have at some point attempted to adopt agile practices in order to transform at the organizational level. But, despite the Agile Manifesto’s...