5 Common Mistakes When Designing Customer Feedback Surveys

Posted by Emma Borochoff on April 12, 2018
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3 Ways AI is Changing Market Research Forever

Posted by Emma Borochoff on March 19, 2018
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Beyond Intelligence Augmentation: The Next Phase of AI & Market Research

Posted by Andrew Konya on March 8, 2018

 

Advances in artificial intelligence are set to dramatically impact market research in the short term. Specifically, narrow AI will enable the automation of individual research tasks. During this phase of Intelligence Augmentation AI will act to augment the capabilities of researches; enabling one person to achieve what previously would have taken an entire team.

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AI’s Impact on Market Research: The Present

Posted by Andrew Konya on March 8, 2018

For decades, researchers have developed advanced methods which allow us to analyze quantitative data (think survey) in sophisticated ways; from clustering & factor models to predictive Bayesian analysis.  Perhaps the largest impact AI is already having on market research is enabling these battle-tested quantitative methods to be used on data which is qualitative in nature — namely video, audio, and text.

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Mapping Out the Nonconscious to Understand Conscious Consumer Decisions

Posted by Andrew Konya on March 8, 2018

Reimagining technology’s role in market research.

Beyond Freud

The question of what drives human emotion fixates marketers and market researchers alike. The answer would unlock tremendous, continuous market success. Market researchers inch closer to the elusive answer each year, and in the past decade have made the greatest strides by focusing on understanding consumer responses through the lens of non-conscious language. The concept is not a new one, having been thrust into discussion by the famous Sigmund Freud in his 1915 essay “The Unconscious.”

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The Morality of Market Research in the Age of Artificial Intelligence

Posted by Andrew Konya on March 8, 2018

As I plunged into the MR world, after a decade of working on computational physics and artificial intelligence, the first thing that struck me was the tremendous amount of technological overhang. Meaning, the solutions dominating the market were laden with inefficiencies that current technology already had solutions to address. So, with a focus on artificial intelligence, I set out to break down the primary functions of market research and plot the trajectory that artificial intelligence (AI) fueled disruption was likely to take.

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Voice of the Customer: Flashback to a Super Bowl Conversation

Posted by Jeff Buzulencia on March 8, 2018

In today’s world, data moves quickly

News spreads in an instant. Social media and digital news push breaking news to us wherever we are. But who talks back? Bulletin boards, comment threads, and social media are filled with the voices of many, but are they voices of the people that represent your customers? Or are they just the loudest, angriest, happiest, or most controversial voices?

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A New Technology to Understand Voters

Posted by Team Remesh on January 25, 2018

**click here for the full conversation 

We set out with a goal to better understand what voters were thinking about the 2016 election. We wanted to have a conversation and not just look at survey data or analyze trending hashtags. So that’s exactly what we did. On the night of the January 17th democratic debate, we used Remesh to have a conversation with ~50 likely voters. The results were fascinating.

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Why The Pollsters Got It Wrong

Posted by Team Remesh on December 14, 2017

Last night the country elected Donald Trump to the surprise of pundits and everyday Americans alike. The source of their shock was that the overwhelming majority of the polling consistently showed Hillary Clinton winning the presidency.

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The Debate on the Silent Majority

Posted by Team Remesh on December 7, 2017

Poking about the so-called “Bradley Effect,” Trump’s “Undercover” Voters, and General Dissatisfaction.

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Discover the Truth with Remesh

Read along as we dive into learning the best ways to understand groups of people- from your consumers to your employees. We love to write about best practices in the areas of market research and employee engagement, as well as how AI will change it all. 

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