Differences between traditional and online focus groups Focus groups are no exception in today's world of digitalization. It’s not uncommon to see a family sitting at a restaurant all on their...

Derived from the Agile Manifesto, the 12 Agile Principles have served as the foundation of all Agile frameworks over the past twenty years. Here's how research organizations can rethink the 12 Agile...

For decades, researchers have developed advanced methods which allow us to analyze quantitative data (think survey) in sophisticated ways; from clustering & factor models to predictive Bayesian...

Almost 20 years have passed since 17 software development practitioners drafted the original Agile Manifesto at the now legendary meeting in Snowbird, Utah, in early 2001. Today, as organizations...

We set out with a goal to better understand what voters were thinking about the 2016 election. We wanted to have a conversation and not just look at survey data or analyze trending hashtags. So...

Today's world is marked by a paradox — as technology has led us to become more connected, and more information sits at our fingertips than at any point in human history, the truth has become harder...

Calculating your sample size During the course of your market research, you may be unable to reach the entire population you want to gather data about. While larger sample sizes bring you closer to a...

Deloitte today revealed that Remesh ranked No. 168 on its annual Fast 500 list, one of the most respected rankings of the nation’s fastest-growing private companies. Technology Fast 500 awardees are...

If you’ve ever picked up a marketing textbook, or attended a Marketing 101 lecture, you’ve definitely heard of the consumer decision-making process. In fact, the five step model that we’re all...

In many ways, effective market research demands an immense amount of precision in both business and competitive strategy analysis. Every step in your research approach should be accurate, in order to...