A happy customer is a loyal customer. But before we get to loyalty, growth, increased ROI, and the works - when was the last time your customers told you they were happy?
Although there are multiple types of customer feedback, product feedback (whether for early-stage decisions or measuring established brand awareness) is often the most difficult and expensive type to collect. The ABC Strategy can make that process more clearly defined, and actionable.
Increasing your customer retention rate has a direct correlation to ROI. But where to begin? Start by increasing customer engagement with these 4 steps.