customer experience

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How To Improve Customer Experience Using Customer Knowledge
In order to be competitive, your team must optimize the customer experience (CX) using the primary touchpoints in your customer journey. This is the best long-term strategy for developing customer...
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9 Experiential Retail Trends (and Case Studies)
Experiential retail is a series of practices that aim to improve the in-store experience for shoppers. Emerging trends, like the use of immersive realities, and other customer-centric shopping...
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6 Strategies To Hack The Consumer Decision-Making Process
If you’ve ever picked up a marketing textbook, or attended a Marketing 101 lecture, you’ve definitely heard of the consumer decision-making process. In fact, the five step model that we’re all...
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3 Customer Experience Management Strategies For Winning the Relationship Era
Growing up, some of my earliest lessons in customer experience (and patience) came from agonizing hours on calls with a customer service hotline. Clutching the handset, I listened to the same...
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What is Digital Customer Experience? 6 Ways To Do It Right.
  What is Digital Customer Experience (CX)?  Digital customer experience (CX) - as opposed to the broad umbrella of customer experience - focuses specifically on the digital or online interactions...
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4 Ways To Drive ROI By Increasing Customer Retention Rates
Increasing your customer retention rate has a direct correlation to ROI. But where to begin? Start by increasing customer engagement with these 4 steps. Customer Retention Strategies What’s the...