The decisions we make about how AI operates and behaves have profound implications for individuals, their interactions, and the overall evolution of our communities. The call for inclusivity and...

A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of personalization with practicality. Over the past two...

Digital Customer Experience: The TL;DR Digital customer experience (CX) - as opposed to the broad umbrella of customer experience - focuses specifically on the digital or online interactions between...

Reimagining technology’s role in market research. Beyond Freud The question of what drives human emotion fixates marketers and market researchers alike. The answer would unlock tremendous, continuous...

As I plunged into the MR world, after a decade of working on computational physics and artificial intelligence, the first thing that struck me was the tremendous amount of technological overhang....

For decades, researchers have developed advanced methods which allow us to analyze quantitative data (think survey) in sophisticated ways; from clustering & factor models to predictive Bayesian...

We set out with a goal to better understand what voters were thinking about the 2016 election. We wanted to have a conversation and not just look at survey data or analyze trending hashtags. So...

Today's world is marked by a paradox — as technology has led us to become more connected, and more information sits at our fingertips than at any point in human history, the truth has become harder...

Our core mission will never change: to understand, engage, and empower large groups of people The Situation November 2012. Andrew Konya is in the second year of his PhD program, mastering...

Whether it's staying on top of trends, learning a “surefire” strategy, or downloading yet another Instagram update, it often feels like there is always something new to learn as a marketer. But with...