I’ve seen enough movies to know that there is a solid fear of robots coming to replace us. Our jobs, our lives, our identities. While many of the popular films and shows that come out of Hollywood are just that- pure Hollywood- we can’t help but chuckle with unease as we hear yet another “I’ll be baahk” Terminator impression.
Advances in artificial intelligence are set to dramatically impact market research in the short term. Specifically, narrow AI will enable the automation of individual research tasks. During this phase of Intelligence Augmentation AI will act to augment the capabilities of researches; enabling one person to achieve what previously would have taken an entire team.