Today's world is marked by a paradox — as technology has led us to become more connected, and more information sits at our fingertips than at any point in human history, the truth has become harder to find. Facts have been replaced with fake news, headlines have been replaced with clickbait, and meaningful conversations have been lost among the noise of trolls, bots, and sensationalist content.
We are excited but also very humbled to announce our $10 million Series A round of funding led by General Catalyst, with participation from our Seed Round lead investor, Lionbird.
The question of what drives human emotion fixates marketers and market researchers alike. The answer would unlock tremendous, continuous market success. Market researchers inch closer to the elusive answer each year, and in the past decade have made the greatest strides by focusing on understanding consumer responses through the lens of non-conscious language. The concept is not a new one, having been thrust into discussion by the famous Sigmund Freud in his 1915 essay “The Unconscious.”
Journalists and activists condemn the violence, pictures of crying, wounded children and their destroyed homes fill the airwaves. But politicians, both in Gaza and Israel, and their allies around the world defend their actions, Israel citing the right to defend their citizens and Palestinians their right to pursue freedom and autonomy.
