Today's world is marked by a paradox — as technology has led us to become more connected, and more information sits at our fingertips than at any point in human history, the truth has become harder to find. Facts have been replaced with fake news, headlines have been replaced with clickbait, and meaningful conversations have been lost among the noise of trolls, bots, and sensationalist content.
We are excited but also very humbled to announce our $10 million Series A round of funding led by General Catalyst, with participation from our Seed Round lead investor, Lionbird.
The question of what drives human emotion fixates marketers and market researchers alike. The answer would unlock tremendous, continuous market success. Market researchers inch closer to the elusive answer each year, and in the past decade have made the greatest strides by focusing on understanding consumer responses through the lens of non-conscious language. The concept is not a new one, having been thrust into discussion by the famous Sigmund Freud in his 1915 essay “The Unconscious.”
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We set out with a goal to better understand what voters were thinking about the 2016 election. We wanted to have a conversation and not just look at survey data or analyze trending hashtags. So that’s exactly what we did. On the night of the January 17th democratic debate, we used Remesh to have a conversation with ~50 likely voters. The results were fascinating.
Our core mission will never change: to understand, engage, and empower large groups of people
