Qualitative research is a market research method of collecting information about a person’s motivations, thoughts, and attitudes toward a product or ad. Often thought of through the lens of impressions, opinions, and views, qualitative research brings depth to data collection analysis by providing context.
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This post was originally published on chiefmarketer.com.
The coming year promises to be an exciting one in the world of artificial intelligence.
AI-driven technology is developing exponentially, enabling brands to get consumer feedback on a massive scale, without having to invest a great deal of time and money on the research. While it may be difficult for marketers to keep up with AI’s speedy evolution, it’s also vital. No brand wants to be left behind as competitors use technology to gain a deeper understanding of their stakeholders. It’s important for marketers to understand how to leverage new technology that uses AI to gather honest, meaningful, actionable consumer insights.
If you spent 2018 cracking up at Alexa’s response to “Where can I hide a body?” (hint: it’s a telltale one!), we have some good news! In the world of AI, 2019 will be no less exciting.
While technology develops at a rapid pace, there’s still much more out there for us to discover about artificial intelligence. In fact, one could say that we are in the infancy of understanding artificial intelligence. Currently, it has the capacity to revolutionize the way we gather consumer insights in the near future.