market research

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5 Best Practices for MRX Professionals, from MRX Professionals 
To better understand the impact of COVID-19 on the world of market research, we held a Remesh conversation with more than 100 qualitative and quantitative research professionals, across a range of...
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Trends in Digital Media, Advertising, & COVID-19 (Report)
This report excerpt is part of our monthly Remesh Live! series, where 100+ individuals participate in a Remesh conversation and share their thoughts on a range of topics from meal kit preferences to...
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A Toolkit for Transitioning to Virtual Customer Research
In the past few weeks, it has become clear that the spread of the COVID-19 pandemic will fundamentally change the way we live and work. The market research industry is not spared by this change.  In...
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The 12 Agile Principles Reimagined for Market Research
Derived from the Agile Manifesto, the 12 Agile Principles have served as the foundation of all Agile frameworks over the past twenty years. David Tuffy, Remesh’s VP of Product, talks about how we...
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3 Key Takeaways from Quirks Brooklyn 2020
Earlier this week, the Remesh team had the pleasure of exhibiting and presenting at Quirks Brooklyn 2020, one of the largest events for market research and insights professionals all over the world....
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Agile Frameworks for Small and Large Research Teams
Almost 20 years have passed since the original Agile Manifesto was drafted at the now legendary meeting in Snowbird, Utah in early 2001. Today, as organizations seek to rapidly innovate, test new...
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5 Types of Market Segmentation & How To Use Them
Companies need stronger, faster, and cheaper insights. But how can an insights or marketing team divide their customer base up more precisely to accomplish this task? Cue, customer segmentation...
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3 Types of Customer Insights That A.I. Will Change in 2020
The world of A.I. and consumer insights is dark and full of terrors. But, not really.  While technology develops at a rapid pace, there’s still much more out there for us to discover about...
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How To Calculate Your Ideal Sample Size
In many cases during the course of your market research, you may be unable to reach the entire population you want to gather data about. While larger sample sizes bring you closer to a 1:1...
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100 Open-Ended Survey Questions for Effective Market Research
Because we live in a globalized economy, market trends and customer preferences constantly morph and change over time. This only leaves brands with (open-ended) questions about their customers. ...