What is Qualitative Research?

Posted by Emily Smith on June 21, 2019

Qualitative research is a market research method of collecting information about a person’s motivations, thoughts, and attitudes toward a product or ad. Often thought of through the lens of impressions, opinions, and views, qualitative research brings depth to data collection analysis by providing context.

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Top 11 A.I. Ethics Dilemmas Affecting Tech Right Now

Posted by Emily Smith on June 13, 2019

Interested in the moral consequences of artificial intelligence? RSVP for Morality of A.I. in Market Research, a talk on the moral consequences of unbridled A.I. in market research and its unpredictable secondary effects.

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Powerful AI Tools for Deeper Consumer Engagement

Posted by Gary Ellis on March 6, 2019

This post was originally published on chiefmarketer.com.

The coming year promises to be an exciting one in the world of artificial intelligence.

AI-driven technology is developing exponentially, enabling brands to get consumer feedback on a massive scale, without having to invest a great deal of time and money on the research. While it may be difficult for marketers to keep up with AI’s speedy evolution, it’s also vital. No brand wants to be left behind as competitors use technology to gain a deeper understanding of their stakeholders. It’s important for marketers to understand how to leverage new technology that uses AI to gather honest, meaningful, actionable consumer insights.

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3 Massive Ways AI is Changing Consumer Insights in 2019

Posted by Sarah Lim on December 3, 2018

If you spent 2018 cracking up at Alexa’s response to “Where can I hide a body?” (hint: it’s a telltale one!), we have some good news! In the world of AI, 2019 will be no less exciting.

While technology develops at a rapid pace, there’s still much more out there for us to discover about artificial intelligence. In fact, one could say that we are in the infancy of understanding artificial intelligence. Currently, it has the capacity to revolutionize the way we gather consumer insights in the near future.

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Nike's Colin Kaepernick ad campaign: Yay or Nay?

Posted by Sarah Lim on November 20, 2018

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The Most Common Market Research Blunders to Avoid

Posted by Sarah Lim on October 16, 2018

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The Advantage of Artificial Intelligence in Market Research

Posted by Andrew Konya on September 24, 2018

 

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Surprising Observations About the Future of Artificial Intelligence

Posted by Emma Borochoff on July 12, 2018
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Remesh Named GRIT Top 50 Most Innovative Market Research Company

Posted by Team Remesh on June 5, 2018
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Representative Intelligence: The Next Phase of Human Communication

Posted by Gary Ellis on May 29, 2018

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