market research

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3 Types of Customer Insights That A.I. Will Change in 2020
Want to hone in on the voice of your customer? Discover insights by leveraging artificial intelligence in your insights research. ...
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How To Calculate Your Ideal Sample Size
In many cases during the course of your market research, you may be unable to reach the entire population you want to gather data about. While larger sample sizes bring you closer to a 1:1...
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100 Open-Ended Survey Questions for Effective Market Research
Because we live in a globalized economy, market trends and customer preferences constantly morph and change over time. This only leaves brands with (open-ended) questions about their customers. Among...
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5 CPG Industry Trends to Watch in 2020
Want to know what 100+ shoppers think about eCommerce and experience shopping? Check out our latest report! The world of consumer...
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5 Types of Market Segmentation & How To Use Them
Companies need stronger, faster, and cheaper insights. But how can an insights or marketing team divide their customer base up more precisely to accomplish this task? Cue, market segmentation. While...
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3 Corporate Social Responsibility Campaigns That Won Over Customers
We are living in an age of the corporate apology. How can brands be genuine in taking social responsibility for a misfire? Is simply saying “sorry” sufficient for corporations that have such extreme...
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Nike's Colin Kaepernick ad campaign: Yay or Nay?
Today’s youthful generation pays more attention than previous generations to what their favorite brands stand for before they make a purchase, so it has never been more critical for brands to be...
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Remesh Named GRIT Top 50 Most Innovative Market Research Company
Over the past nine years, the GRIT Top 50 Report has evaluated company innovation within the market research industry. Each year, GRIT measures how market research suppliers and clients are...
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How to Create A Better Survey in 7 Steps
Surveys are an invaluable tool in generating powerful research. However, like a spoon, surveys are only effective when used properly. Whether they are used to gauge customer service satisfaction or...
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What is Qualitative Research?
  Qualitative research is a primary market research method of collecting information about a person’s motivations, thoughts, and attitudes toward a product or ad. What is Qualitative Research? Often...