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5 Types of Market Segmentation & How To Use Them in 2021
Breaking Down Market Segmentation Companies need stronger, faster, and cheaper insights. But how can an insight or marketing team divide their customer base up more precisely to accomplish this task?
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5 Best Practices for MRX Professionals, from MRX Professionals 
To better understand the impact of COVID-19 on the world of market research, we held a Remesh conversation with more than 100 qualitative and quantitative research professionals, across a range of...
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Trends in Digital Media, Advertising, & COVID-19 (Report)
This report excerpt is part of our monthly Remesh Live! series, where 100+ individuals participate in a Remesh conversation and share their thoughts on a range of topics from meal kit preferences to...
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A Toolkit for Transitioning to Virtual Customer Research
In the past few weeks, it has become clear that the spread of the COVID-19 pandemic will fundamentally change the way we live and work. The market research industry is not spared by this change.  In...
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3 Ways AI Will Change Market Research Tools Forever
Source: MIT Sloan Use of AI in Market Research Tools (Quick Facts)  Only 33% of consumers think they use AI-enabled technology. Realistically, some 77% of consumers actually use an AI-powered...
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Online Focus Groups vs Traditional Focus Groups
Differences between traditional and online focus groups Focus groups are no exception in today's world of digitalization. It’s not uncommon to see a family sitting at a restaurant all on their...
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The 12 Agile Principles Reimagined for Market Research
Derived from the Agile Manifesto, the 12 Agile Principles have served as the foundation of all Agile frameworks over the past twenty years. Here's how research organizations can rethink the 12 Agile...
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AI’s Impact on Market Research: The Present
For decades, researchers have developed advanced methods which allow us to analyze quantitative data (think survey) in sophisticated ways; from clustering & factor models to predictive Bayesian...
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Agile Frameworks for Small and Large Research Teams
Almost 20 years have passed since 17 software development practitioners drafted the original Agile Manifesto at the now legendary meeting in Snowbird, Utah, in early 2001. Today, as organizations...
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A New Technology to Understand Voters
We set out with a goal to better understand what voters were thinking about the 2016 election. We wanted to have a conversation and not just look at survey data or analyze trending hashtags. So...