Reimagining technology’s role in market research. Beyond Freud The question of what drives human emotion fixates marketers and market researchers alike. The answer would unlock tremendous, continuous...
As I plunged into the MR world, after a decade of working on computational physics and artificial intelligence, the first thing that struck me was the tremendous amount of technological overhang....
Advances in artificial intelligence are set to dramatically impact market research in the short term. Specifically, narrow AI will enable the automation of individual research tasks. During this...
For decades, researchers have developed advanced methods which allow us to analyze quantitative data (think survey) in sophisticated ways; from clustering & factor models to predictive Bayesian...
Today's world is marked by a paradox — as technology has led us to become more connected, and more information sits at our fingertips than at any point in human history, the truth has become harder...
The amount of time we spend on social platforms keeps growing. And the experiences are increasingly sophisticated and immersive, making it harder for our brains to differentiate the real from the...
This post was originally published on Smartbrief.com. An issue across every sector, from market research to employee engagement and government relations, is how to truly understand large groups of...
