In today’s world, data moves quickly
News spreads in an instant. Social media and digital news push breaking news to us wherever we are. But who talks back? Bulletin boards, comment threads, and social media are filled with the voices of many, but are they voices of the people that represent your customers? Or are they just the loudest, angriest, happiest, or most controversial voices?
We set out with a goal to better understand what voters were thinking about the 2016 election. We wanted to have a conversation and not just look at survey data or analyze trending hashtags. So that’s exactly what we did. On the night of the January 17th democratic debate, we used <remesh to have a conversation with ~50 likely voters. The results were fascinating.
Last night the country elected Donald Trump to the surprise of pundits and everyday Americans alike. The source of their shock was that the overwhelming majority of the polling consistently showed Hillary Clinton winning the presidency.