technology

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Product Update: Post-Conversation Analysis is Here!
Psst… We have something to tell you. Starting today, you are able to see a whole new way of analyzing your Remesh conversations. Introducing our new post-conversation analysis platform. We are pretty...
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Online Focus Groups vs Traditional Focus Groups (Mini-Guide)
Everything’s digital these days, and online focus groups are no different. It’s not uncommon to see a family sitting at a restaurant all on their phones. Or a train full of quietly zoned out...
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Why Employee Engagement Matters and How to Measure It
Unless you’ve been living under a rock (anything is possible in 2018), you’ve noticed the formation and power of a multitude of social movements around us. From #MeToo to Black Lives Matter, and...
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Announcing $10M in Funding to Change Research Forever
We are excited but also very humbled to announce our $10 million Series A round of funding led by General Catalyst, with participation from our Seed Round lead investor, Lionbird. We enter this...
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3 Ways A.I. Will Change Market Research Tools Forever
Source: MIT Sloan Use of A.I. in Market Research Tools (Quick Facts)  Only 33% of consumers think they use A.I.-enabled technology. Realistically, some 77% of consumers actually use an...
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Beyond Intelligence Augmentation: The Next Phase of AI & Market Research
  Advances in artificial intelligence are set to dramatically impact market research in the short term. Specifically, narrow AI will enable the automation of individual research tasks. During this...
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AI’s Impact on Market Research: The Present
For decades, researchers have developed advanced methods which allow us to analyze quantitative data (think survey) in sophisticated ways; from clustering & factor models to predictive Bayesian...
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Mapping Out the Nonconscious to Understand Conscious Consumer Decisions
Reimagining technology’s role in market research. Beyond Freud The question of what drives human emotion fixates marketers and market researchers alike. The answer would unlock tremendous, continuous...
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The Morality of Market Research in the Age of Artificial Intelligence
As I plunged into the MR world, after a decade of working on computational physics and artificial intelligence, the first thing that struck me was the tremendous amount of technological overhang....
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A New Technology to Understand Voters
**click here for the full conversation  We set out with a goal to better understand what voters were thinking about the 2016 election. We wanted to have a conversation and not just look at survey...